CeeDee Lamb

CeeDee Lamb commanded nine targets a game last season. He scored three touchdowns. One of those numbers is going to move in 2026, and it isn't the targets. The Muffed 2026 preview on the cleanest TD-rebound buy on the board.

The season, in its split-personality glory: in just thirteen games, Lamb was the number ten receiver per game — fifteen and a half points — but only the number twenty-two in total, because he missed four weeks. Seventy-five catches, ten seventy-seven yards, and that conspicuous three touchdowns on a hundred seventeen targets. A twenty-five percent target share, thirty-four percent of the air yards, on a Dallas offense that finished fourth in the league in EPA. The signature: Week 7 against Washington, a seventy-four-yard touchdown, half in the air and half after the catch, worth five-plus expected points. When he played, he was a every-down alpha. He just played thirteen times, and the end zone avoided him.

The arc: Lamb is a proven perennial top-five-caliber receiver — this was a down, injury-shortened year sandwiched in a career of WR1 production. Same story shape as Jefferson, slightly less extreme: the role is elite and intact, the touchdowns cratered, the price came down.

What repeats: the nine-targets-a-game. It's the stickiest thing in the sport and he's held it for years. What doesn't repeat is three scores on a hundred seventeen targets — that's a bottom-of-the-barrel touchdown rate for a target hog, and touchdown rate is the least sticky number we track. Low-touchdown receivers rebound; they don't keep starving. You're buying the volume at full price and the touchdowns at a steep discount.

The situation is the one genuine complication, and it's worth real honesty: Dallas franchise-tagged George Pickens, who quietly went for over fourteen hundred yards as the secondary target last year, and the two of them now form a true two-headed receiver room. Per the reports, Pickens signed the tag but has been absent from OTAs — a storyline to track. More mouths can cap a target ceiling. But the counter is in the data: even sharing with Pickens last year, Lamb still drew twenty-five percent of the targets and a third of the air yards. The volume survived the competition. Dak Prescott returns as the unquestioned starter, which is the part that actually drives the touchdown rebound.

The price: pick eleven, WR6. Verdict: CALL — underpriced. The market is pricing the three touchdowns as if they're who he is; they're the noise, the nine targets are the signal. The counter, out loud: the Pickens competition is real and could keep his touchdown share from fully rebounding, and the missed-time risk is now on his record. But a top-five target profile at WR6, with positive touchdown regression baked in, is a buy. Take it.

September watch: the red-zone looks with Pickens healthy — that's the entire question — and his games-played column. Your guys, every week. Next preview's queued.