Zay Flowers

Ravens · WRPPR ADP #35

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2025 · Player Season Review
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Show notes

Zay Flowers finished 2025 as the number 7 wide receiver in total PPR scoring but only the number 13 wide receiver in PPR per game — and that gap tells you almost everything about his year. He played all 17 games. That's the unsexy superpower that vaulted him into the top ten even though his weekly average sat outside the position's elite tier. Flowers was the undisputed number one on a Ravens offense that leaned run-heavy — Derrick Henry smashed 307 carries for 1,595 yards and 16 scores, and Baltimore's rushing expected points added ranked first in the league. So Flowers wasn't catching passes in a volume aerial attack; he was the one guy Lamar Jackson kept feeding in a pass game that struggled. Baltimore went 8 and 9 and missed the playoffs, and Flowers's line — 86 catches, 1,211 yards, 5 receiving touchdowns plus a rushing score — is the line of a true number one carrying the route tree on an offense that didn't always cooperate.

Now let's dig into the numbers behind that ranking. Flowers averaged 14.3 PPR points per game on 118 targets — a 30 percent target share, elite territory for a primary wideout and the foundation of his floor. His air yards share sat at 36 percent, so he wasn't just a volume guy underneath; he was the downfield engine too. The efficiency held: 14-plus yards a grab, plus 62 rushing yards on 10 carries at 6.2 a pop. But the per-game rank of number 13 starts to make sense once you see the variance — this was a boom-or-bust spine wrapped in a 17-game availability blanket. Four games at 20 PPR or better, including a 29.8-point finale and a 28.1-point opener. Four games under 12, including a 0.6-point disaster against the Bengals in Week 13 and a 3.3 against the Lions in Week 3. The touchdown count drags the per-game number too — only 5 receiving scores on 118 targets is light for a target hog, and Baltimore's red-zone touchdown rate of 59.7 percent ranked just 22nd in the league.

The play that captures Flowers's season came in Week 18 at Pittsburgh — third and 1, ball at the Steelers' 34, Ravens down 17 to 20 in the fourth. Jackson dropped back in shotgun and threw deep left to Flowers, who turned a 24-yard pass into a 64-yard touchdown, picking up 40 after the catch on his own. Plus 6.6 in expected points added on a single snap. That's Flowers in miniature — the number one target on a run-first team, asked to win one-on-one in a high-leverage spot, and delivering an explosive that semifinal and final managers felt directly. The Ravens still lost. They still missed the playoffs. Flowers still posted 29.8. That's the season.

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