Glossary

Target share

Target share is the percentage of a team's throws that go to one receiver. Jaxon Smith-Njigba of the Seahawks led 2025 at 35.8%, ahead of Amon-Ra St. Brown at 31.3%.

Count a player's targets, divide by his team's total targets over the same games. A 25% share means one in four throws came his way. It measures the role the offense gave him, not what he did with it.

Updated Jul 26, 2026

Current leaders — 2025

Target Share leaders, 2025
#PlayerTgt ShareTgtRecYdsHPPR/G
1Jaxon Smith-NjigbaWR · SEA35.8%1631191,79317.7
2Amon-Ra St. BrownWR · DET31.3%1721171,40115.6
3Ja'Marr ChaseWR · CIN30.4%1851251,41215.7
4Justin JeffersonWR · MIN30.1%141841,0489.4
5Zay FlowersWR · BAL29.0%118861,21111.8
6Puka NacuaWR · LAR28.6%1661291,71519.4
7Wan'Dale RobinsonWR · NYG27.8%140921,01410.7
8Chris OlaveWR · NO27.6%1561001,16313.6
9Trey McBrideTE · ARI27.4%1691261,23914.9
10A.J. BrownWR · PHI26.1%121781,00312.1

See the full target share leaderboard Jaxon Smith-Njigba leads.

Why it matters

Target share is the most repeatable thing a receiver does. Across 2016-2025, a pass catcher's targets per game correlated 0.68 year over year and his target share correlated 0.55 across 745 qualifying season pairs — while his receiving touchdowns correlated only 0.36. That gap is the whole argument for buying volume and fading a touchdown season. Share does not care whether the offense is any good, which is why it works better as a floor than a ceiling.

Updated Jul 26, 2026

The counter

A large share of a bad passing offense is still a small number of productive throws.

Updated Jul 26, 2026

Hear the story behind the numbers

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