Target share
Target share is the percentage of a team's throws that go to one receiver. Jaxon Smith-Njigba of the Seahawks led 2025 at 35.8%, ahead of Amon-Ra St. Brown at 31.3%.
Count a player's targets, divide by his team's total targets over the same games. A 25% share means one in four throws came his way. It measures the role the offense gave him, not what he did with it.
Target Share — 2025 leaders
| # | Player | Tgt Share | Tgt | Rec | Yds | HPPR/G | Listen |
|---|---|---|---|---|---|---|---|
| 1 | Jaxon Smith-Njigba | 35.8% | 163 | 119 | 1,793 | 17.7 | |
| 2 | Amon-Ra St. Brown | 31.3% | 172 | 117 | 1,401 | 15.6 | |
| 3 | Ja'Marr Chase | 30.4% | 185 | 125 | 1,412 | 15.7 | |
| 4 | Justin Jefferson | 30.1% | 141 | 84 | 1,048 | 9.4 | |
| 5 | Zay Flowers | 29.0% | 118 | 86 | 1,211 | 11.8 | |
| 6 | Puka Nacua | 28.6% | 166 | 129 | 1,715 | 19.4 | |
| 7 | Wan'Dale Robinson | 27.8% | 140 | 92 | 1,014 | 10.7 | |
| 8 | Chris Olave | 27.6% | 156 | 100 | 1,163 | 13.6 | |
| 9 | Trey McBride | 27.4% | 169 | 126 | 1,239 | 14.9 | |
| 10 | A.J. Brown | 26.1% | 121 | 78 | 1,003 | 12.1 |
Why it matters
Target share is the most repeatable thing a receiver does. Across 2016-2025, a pass catcher's targets per game correlated 0.68 year over year and his target share correlated 0.55 across 745 qualifying season pairs — while his receiving touchdowns correlated only 0.36. That gap is the whole argument for buying volume and fading a touchdown season. Share does not care whether the offense is any good, which is why it works better as a floor than a ceiling.
The counter
A large share of a bad passing offense is still a small number of productive throws.
More football stats explained
- EPA (expected points added)
- EPA per dropback
- Success rate
- CPOE (completion percentage over expected)
- ANY/A (adjusted net yards per attempt)
- RYOE (rushing yards over expected)
- Air yards share
- WOPR (weighted opportunity rating)
- aDOT (average depth of target)
- YAC over expected
- Separation
- Pressure rate
- Blitz rate
- Man and zone coverage splits
- PROE (pass rate over expected)
- Stacked box rate
- Half-PPR (and how it differs from full PPR)
- The usage gap (snaps versus production)
- Pythagorean wins
- Stickiness (what repeats and what does not)
- Snap share
- Pass-snap share
- YPRR (yards per route run)
- Availability (the “stayed” rate)
- Handcuff
- Play-action rate
- Pre-snap motion rate
- Drop rate
- Contested catch rate
- Interception-worthy throws
- Quarterback-fault sacks
- Intended air yards (IAY)
- Deep ball rate
- QB Composite Rating
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